The “Pad Thai” video is a two-minute viral marketing initiative about how to make Pad Thai, which is probably one of the best known Thai dishes among international tourists but perhaps not many of them know how to make this simple dish. While describing the ingredients required, the video takes viewers on a journey through various parts of Thailand with beautiful imagery and excellent narration.
The video begins with the history of Pad Thai, which said to have become a favourite Thai dish since World War II, and the main ingredient, the noodle that is made from rice – the staple dish of Thai cuisine. The script then takes an amazing turn with the beautiful story of each ingredient, from the favourite ‘Sen Chan’ noodle indigenous to Chanthaburi, which is famous for traditional jewellery and durian fruit; the bean sprouts which most Thai people learn how to grow in elementary school where Thai performing arts are also taught, the tamarind fruit, which is used as a souring agent, but also has a hidden meaning related to Thai beliefs, the dried shrimp from the South of Thailand that is also known for its marine tourism, and concludes with the tofu, which can be found in Bangkok’s Chinatown.
