The Tourism Authority of Thailand, in collaboration with Central Retail Corporation Limited, Central Pattana Public Company Limited, and Centara Hotels and Resorts have launched the “Amazing Shopping Paradise” campaign running from January 1 to December 31, 2009 in an attempt to promote short-haul-travel from East Asia countries such as China, Singapore, Malaysia, Hong Kong, Korea, Japan, and others who are passionate shoppers and wish to visit Thailand — the Land of Smiles.

The Amazing Shopping Paradise campaign aims to present shoppers with lots of content related to travelling and shopping. The campaign’s main feature will be its website www.amazingshoppingparadise.com. The monthly "Campaign" section includes games and quizzes which come along with changing themes:

For example, participants of the Songkran Quiz in March and April will win air tickets for 2 plus accommodation to Phuket and Chiang Mai.

To name a few other prizes which winners can look forward to, we are giving away shopping and dining vouchers, cameras and a mega prize during the Amazing Thailand Grand Sale, consisting of air tickets plus 3-night accommodation plus shopping voucher.

Moreover, the "Hot Promotions" section provides visitors with latest news about special offers and discounts offered by Central Group’s outlets. There will also be extra privileges for Amazing Shopping Paradise members such as the right to download e-coupons which can be used at participating retailers.

As for those who love travelling, the web site also provides many special tour packages to make the journey more fun and affordable. Finally, visitors can find travel information in the "Info Update" and "What's New" sections, which will keep you posted on new and hip places provided by Central Group, right on your screen in just a few clicks.

Web site: www.amazingshoppingparadise.com

Source: Central Retail Corporation, Ltd. release dated march 2009