Bangkok, 31 March, 2015 – The Tourism Authority of Thailand (TAT) is hosting 20 young contestants and the organisers of a popular Cambodian TV show as part of a promotional effort to boost visitor arrivals from Cambodia, a rapidly growing source market.
The contestants of the “Freshie Girls & Boys Season 14” show have stayed in Thailand between 28 March – 1 April 2015 and visited tourism spots in Sa Kaeo, Pattaya and Bangkok, including the Ananta Samakhom Throne Hall, Flight of the Gibbon, Nong Nooch Garden, Thai Thani Arts and Culture Village, Sanctuary of Truth, Arts in Paradise, Platinum Fashion Mall, and Asiatique the River Front.
The group also went to Siriraj Hospital to sign a get-well message for His Majesty King Bhumibol Adulyadej. On 30 March 2015, they were welcomed by TAT executives at the TAT Head office.
With a viewership of five million young people, aged between 17-20, the Freshie Girls & Boys Season 14 TV show is owned and operated by BKA Entertainment. It will be broadcast on CTN TV channels as well as YouTube.
Viewers will be exposed to the extensive variety of Thai tourist attractions as well as the best of “Thainess” products, in line with TAT’s new marketing campaign “2015 Discover Thainess”. The organisers will publicise the Amazing Thailand logo on all media advertising (flyer, website, and Facebook), broadcast the Amazing Thailand TV commercial spot, and advertise the show in the local newspapers.
TAT’s Ho Chi Minh Office Director Ms. Chutathip Chareonlarp said, “We would like to thank BKA Entertainment, TAT local offices as well as the numerous hotels and tourist attractions in Thailand for their cooperation and support. The event will enhance Thailand’s good image and attract more visitors from Cambodia. It will specifically help us target the key market segments of women, youth and family travellers.”
Cambodia is a very important partner country for Thailand in the context of cultural, social, political and economic relations, both bilaterally as well as under the aegis of regional sub-groupings; such as, the Greater Mekong Subregion (GMS) and Association of Southeast Asian Nations (ASEAN).
In 2014, Cambodian visitors to Thailand totalled 553,809, up 14.99% over 2013. In 2015, TAT is projecting 565,000 Cambodian visitors. In January 2015, Cambodian visitors totalled 51,605, up 35% over January 2014.
An interesting statistic is that in 2013, a total of 86% of Cambodian visitors were repeaters and 93% were FIT. The average length of stay was eight days with an average daily expenditure of 3,985 Baht per person.
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In addition to the 126 flights weekly from both Phnom Penh and Siem Reap to Bangkok, visitors from Cambodia can also cross overland into Thailand via six border checkpoints as follows:
- Aranyaprathet, Thailand/Poipet, Cambodia (Most direct access to Siem Reap)
- Hat Lek, Thailand/Koh Kong, Cambodia (Cham Yeam Checkpoint) (Most direct access to Sihanoukville)
- Chong Jom, Thailand/O’Smach, Oddar Meanchey, Cambodia
- Chong Sa Ngam, Thailand/Anlong Veng, Oddar Meanchey, Cambodia
- Ban Pakard, Chantaburi, Thailand/Phsar Prom Pailin, Cambodia (Prom Checkpoint)
- Ban Laem, Chantaburi, Thailand/Daung Lem, Battambang, Cambodia (Daung Checkpoint).
Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2253 7419
E-mail: [email protected]
Website: www.tatnews.org
Facebook: TAT Newsroom
Twitter: TAT Newsroom
