Bangkok, 23 July 2024 – The Tourism Authority of Thailand (TAT) together with Royal Enfield, the global leader in the mid-sized motorcycle segment, launched the ‘Royal Enfield Amazing Thailand Ride’ motorcycle tour project. The inaugural trip took place from 18-23 July.
Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, said “This partnership with Royal Enfield reinforces Thailand’s position as a premier travel destination, building on the success of our ‘Amazing Thailand: Your Stories Never End’ campaign. The activity aligns with our strategy to promote the Green Season. So, we are excited to showcase the country’s diverse offerings and unique experiences through the stories of passionate riders.”
The partnership leverages the combined strengths of TAT and Royal Enfield to create unforgettable motorcycle adventures that cater to riders of all levels.
For the inaugural trip, the five-day motorcycle journey welcomed over 12 riders of all experience levels across Asia, including Singapore, Malaysia, the Philippines, Vietnam, Indonesia, and South Korea.
The tour started in Bangkok through the Old Town and Yaowarat Road. Then officially flagged off at TAT Head Office on 19 July, the trip took riders to explore Thai culture, unique experiences, local food, and travel gems along a scenic route from Bangkok to Thailand’s East Coast.
The route highlighted the bustling beach resort destination of Pattaya, Chon Buri, and the natural beauty and cultural heritage of Chanthaburi.
The next trip, scheduled to be held in August, is expected to be even bigger with around 30 riders. This trip will unveil Northern Thailand’s unique cultural and historical treasures, offering riders an unforgettable experience of the hidden gem city of Nan.
Anuj Dua, Head of Business, Royal Enfield APAC, said “We are proud to embark on this exciting journey with TAT, highlighting the synergy between adventure travel and iconic motorcycle culture. Our motorcycles unlock a different perspective, allowing travellers to discover hidden gems and experiences inaccessible by other modes of transportation. We are thrilled to leverage influencer storytelling to showcase the transformative experiences Thailand has to offer.”
By showcasing Thailand’s unparalleled beauty and adventure, the “Royal Enfield Amazing Thailand Ride” motorcycle tour will inspire travellers to explore the country on two wheels and discover a new perspective of its hidden gems.
About Royal Enfield:
Royal Enfield, the oldest motorcycle brand in continuous production, has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible, and fun to ride, a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
Royal Enfield’s premium line-up includes the stylish Hunter 350, the timeless Classic 350, the Meteor 350 cruiser, the 650 parallel twin motorcycles – New Super Meteor 650, Interceptor 650 and Continental GT 650. The adventure motorcycles – Himalayan adventure tourer and the Scram 411 ADV Crossover, and the all-new iconic Bullet 350. Riders and a passionate community are fostered with a rich profusion of local, regional and international events. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and the Himalayan Odyssey, a yearly pilgrimage over some of the most challenging terrain and highest mountain passes.
A division of Eicher Motors Limited, Royal Enfield operates through more than 2,050 stores across all major cities and towns in India and nearly 1,150+ touchpoints in more than 60 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has five modern CKD assembly facilities in Nepal, Brazil, Thailand, Argentina and Colombia. With more than 35% CAGR for the last five years, Royal Enfield is the leader in the global mid-size motorcycle market.
