Bangkok, 18 December 2024 – Central Pattana plc, Thailand’s leading real estate developer, has unveiled ‘The World’s Great Celebration 2025,’ a nationwide festive campaign transforming Central shopping centres into magical holiday destinations. Running from 1 November 2024 to 5 January 2025, this campaign highlights Thailand’s vibrant holiday spirit through spectacular events and cultural showcases designed to attract both Thai and international visitors.
With a 700-million-baht investment, this year’s celebration introduces the country’s first-ever ‘Santa Village Themed Park Experience,’ dazzling light displays, art toy decorations, and cultural installations across Central shopping centres nationwide.
Highlighting Three Sensational Global Celebration Events
- First time in Thailand where Central shopping centres nationwide will be transformed into the ‘Santa Village Themed Park Experience’
- Meet authentic Santa Claus, a global symbol of Christmas, and experience the classic holiday charm of the Santa Village at Central shopping centres across Thailand.
- ‘The First Art Toy Christmas Decoration in the World’ featuring:
- A parade of 23 art toy characters designed by eleven renowned artists, with X’mas Edition versions up to 4 metres tall, including LABUBU, ZIMOMO, FLAPPY, and VINCENT.
- Explore the twelve zones of the Christmas village, Merry Ville,’ an immersive experience spanning over 3,500 square metres both inside and outside Central World Bangkok.
- Global Surprise: Witness the debut of ‘secret art toys,’ a collaboration between Jessica Ng, creator of the ESTELLE art toy, and Abigail, the daughter of actress Chompoo Araya. These will be unveiled during the lighting ceremony of Southeast Asia’s tallest Christmas tree.
- Discover ‘The wOrld of Light,’ featuring millions of decorative lights and three gigantic 6-metre ‘Flying Angels,’ reminiscent of the iconic angels of London’s Regent Street.
- Enjoy memorable Christmas moments, including Pure Talking with Santa—exclusive photo sessions and chats with the authentic Santa Claus from Finland, writing letters to Santa, and the chance to win a dream trip with Finnair.
- Meet & Greet Santa & Friends, featuring six delightful characters illustrated by rising Thai artist SANDIER:
- SANTA (a gift-giver)
- DEERZING (a deer)
- ELFZA (an elf)
- GINGERBOY (a delicious guru)
- COOLSNOW (a snowman)
- CHRISTREENA (a pine tree).
- Eleven Local Pride Christmas Trees Showcasing Regional Identities
- These trees highlight the cultural beauty of Thailand across five regions, in collaboration with the Tourism Authority of Thailand (TAT). Key highlights include:
- Central Chiang Rai: The Mok Panwa Christmas Tree, celebrating the charm of Lanna culture and nine winter flower varieties.
- Central Phuket: The Kebaya Christmas Tree, inspired by Phuket’s unique cultural heritage.
- Central Chanthaburi: The Gem of Happiness Tree, reflecting the province’s iconic gemstone artistry.
- Additional Local Pride Christmas Trees are featured in six Central shopping centres: Central Westgate, Khon Kaen, Mahachai, Korat, Samui, Hat Yai, Nakhon Si Thammarat, and Chiang Mai.
Exclusive Offers for International Tourists
International visitors can enjoy special perks, including a Welcome Package valued up to 10,000 Baht and festive-themed gifts with qualifying purchases.
Celebrate the Holidays with Central Pattana
Join ‘The World’s Great Celebration 2025’ at Central World Bangkok, Central Phuket, Central Chiangmai, Central Pattaya, and other Central shopping centres nationwide. With dazzling displays, immersive attractions, and unique cultural highlights, the event promises to be a spectacular way to experience Thailand’s festive season.
For more details, visit Central Pattana.