Bangkok, 6 December 2024 – The Tourism Authority of Thailand (TAT) is pleased to welcome the delegation of the 7th One Belt One Road Colourful Yunnan Car Rally in Thailand, an 18-day journey exploring major and hidden-gem destinations across the country. This significant event marks the upcoming 50th anniversary of diplomatic relations between Thailand and China in 2025, celebrating the enduring bond between the two nations.
Mr. Chuwit Sirivachkul, Director of TAT’s East Asia Region, said, “The Chinese market, especially car rally tourists, plays a vital role in enhancing Thailand’s tourism infrastructure and services. This initiative not only promotes travel to Thailand’s hidden-gem destinations but also offers visitors the opportunity to experience our country’s breathtaking natural beauty, rich cultural diversity, and the warm hospitality of the Thai people.”
Comprising 45 vehicles and 120 participants from the People’s Republic of China, the rally began its journey from China on 19 November 2024, entering Thailand through the Second Thai–Lao Friendship Bridge in Mukdahan on 22 November. Over the next 18 days, the rally will visit multiple provinces, including Chiang Rai, Chiang Mai, Lampang, Ayutthaya, Chumphon, Surat Thani, Songkhla, Prachuap Khiri Khan, Saraburi, Nakhon Ratchasima, Khon Kaen, and Nong Khai. Throughout their journey, participants will engage in tourism activities that support local economies in both major cities and off-the-beaten-path destinations.
The delegation was warmly welcomed in Nakhon Ratchasima on 3 December 2024. Hosted by TAT, the reception dinner featured a traditional Bai Sri Su Kwan welcoming ceremony, where sacred threads were tied around the wrists of guests to bring blessings, protection, and strengthen bonds. The event also included cultural performances, such as a traditional Isaan music show and a lively folk-dance session, offering guests an authentic taste of Thai culture.
The rally is part of a broader effort to enhance bilateral cooperation under the ‘One Belt, One Road’ initiative. The event underscores the shared goals of economic, cultural, and tourism exchange, while embracing the Chinese phrase “Zhong Tai Yi Jia Qin” – which can be transcribed as “China and Thailand Are As Close As One Family,” further strengthening the ties between the peoples of both nations.
With Chinese arrivals to Thailand surpassing 6.2 million between 1 January and 1 December 2024, China remains the leading source of international visitors. The warm welcome, beautiful sights, and delicious food make Thailand a preferred destination for Chinese tourists. Amid challenges such as limited flight availability, promoting alternatives like car rally tourism helps diversify travel opportunities and supports achieving this year’s target of 7.3 million Chinese visitors.
