Bangkok, 13 December 2024 – The Tourism Authority of Thailand (TAT) proudly supported CineAsia 2024, held from 9–12 December at Icon Cineconic and True Icon Hall, ICONSIAM. Organised by Film Expo Group, the event welcomed over 1,500 film industry professionals from 30 countries, including the United States, Japan, China, South Korea, Malaysia, and India.
Marking its third consecutive year at Icon Cineconic, CineAsia reinforced Thailand’s reputation as a world-class destination for industry gatherings. The programme included previews of 2025 film releases, a global exhibition of cutting-edge cinema technology, and awards celebrating excellence in the film industry.
TAT Governor’s Address at CineAsia 2024
TAT Governor Ms. Thapanee Kiatphaibool delivered a keynote speech at the opening ceremony, underscoring Thailand’s growing influence in the global film industry: “On behalf of the Tourism Authority of Thailand, it is an honour to be here at CineAsia 2024, a platform connecting the global film industry with opportunities for collaboration and growth. This occasion also aligns with the Government’s campaign, ‘Amazing Thailand Grand Tourism and Sports Year 2025’.”
Ms. Thapanee highlighted Thailand’s prominent filmography Universal Pictures’ Jurassic World, filmed in Krabi, Phuket, Chiang Mai, and Bangkok, alongside Thai films How to Make Millions Before Grandma Dies and Death Whisperer: Tee Yod. These productions showcase Thailand’s stunning and unique scenery, demonstrating the country’s versatility as a filming destination that enhances storytelling through its breathtaking landscapes.
She further emphasised TAT’s vision of positioning Thailand among the top global soft power influencers by 2025, leveraging “Thai Charms” and the “5 Must-Do Experiences” – Must Taste, Must Try, Must Buy, Must Seek, and Must See.
“Thailand is ready to become a global production hub, offering diverse locations, skilled crews, and attractive incentives, including a proposed cash rebate of up to 30% per project with no ceiling. These initiatives, combined with our stunning natural and cultural backdrops, make Thailand an unparalleled choice for filmmakers worldwide.”
Spotlighting Thailand’s Film Success
CineAsia 2024 also spotlighted Thailand’s success in the international film market. The Thai blockbuster ‘Death Whisperer: Tee Yod 2’ was lauded for record-breaking revenues exceeding 1 billion Baht, with screenings planned in over 30 countries, including Vietnam, Laos, and Australia.
Reception Night and TAT’s Representation
To honour international attendees, TAT, in collaboration with Major Cineplex Group and Suntory PepsiCo Beverage (Thailand), hosted the CineAsia 2024 Reception Night at Napalai Terrace, ICONSIAM. The evening featured riverside views and captivating performances by Nat Myria, Weiwei Han, and Alamina from The Voice Thailand.
Representing TAT, Mr. Nithee Seeprae, Deputy Governor for Marketing Communications, attended the event, reaffirming TAT’s commitment to supporting the global film industry.
CineAsia 2024 reaffirmed Thailand’s readiness to become a global production hub, showcasing its diverse landscapes, skilled workforce, and enticing incentives. As the TAT slogan states, “Amazing Thailand: Your Stories Never End”, the nation continues to inspire audiences and travellers worldwide through the power of cinema.
