Harbin, 6 January 2025 – The Tourism Authority of Thailand (TAT) launched a photo exhibition and cultural showcase at the Nihao! China: China Ice and Snow Tourism Overseas Promotion Season 2025 on 5 January 2025. These events form a highlight of the prestigious Harbin Ice and Snow Festival, held from 5-8 January 2025, and celebrate the longstanding friendship between Thailand and China.
“This marks the beginning of a year-long celebration of the 50th anniversary of Thai-China relations,” said TAT Governor, Ms. Thapanee Kiatphaibool. “The photo exhibition and cultural performances illustrate Thailand’s charm and serve as a bridge to inspire Chinese travellers, who are integral to our goal of welcoming 39 million international tourists in 2025.”
The Harbin Ice and Snow Festival, China’s largest snow festival, attracts over 40,000 attendees daily. TAT’s involvement strengthens Thai-China cultural ties while encouraging high-spending Chinese travellers to visit Thailand.
Captivating ‘Thai Charm’ Photo Exhibition
At the heart of TAT’s presence is the ‘Thai Charm’ Photo Exhibition, an inspiring visual journey showcasing Thailand’s rich cultural heritage, unique traditions, and vibrant tourism experiences. Through the lens of the 5 Must Do in Thailand concept—Must Taste, Must Try, Must Buy, Must Seek, and Must See—the exhibition captures the essence of Thai hospitality and offers a glimpse into the nation’s diverse travel offerings.
The exhibition connects Thai culture with Chinese audiences, emphasising mutual appreciation and inspiring travel plans. Visitors can explore everything from tantalising Thai cuisine and exciting activities to local crafts, hidden gems, and unforgettable performances.
Enchanting Thai Art and Cultural Performances
TAT added a vibrant cultural dimension to the Harbin Ice and Snow Festival 2025 with a series of live performances showcasing Thailand’s diverse heritage. Highlights included a celebration of Thai traditions through greetings (wai), cuisine, and cultural practices; a graceful southern Thai dance featuring delicate movements and melodious music; and a lively central Thai performance traditionally seen in festive processions.
The showcase also featured a northeastern (Isan) performance blending bamboo percussion with elegant umbrella dances, a jubilant portrayal of mythical beings symbolising unity and happiness, and a grand display of cultural treasures from all regions of Thailand.
Looking Ahead
In addition to these events, TAT has planned a grand Chinese New Year celebration in Bangkok’s Chinatown. This celebration aims to deepen ties between the two nations and attract travellers to explore Thailand throughout the Amazing Thailand Grand Tourism and Sports Year 2025.
