Bangkok, 11 February 2025 – The Tourism Authority of Thailand (TAT) proudly announces that the Thai team, with their stunning World Water Festival sculpture, has secured second place at the 49th International Snow Sculpture Contest, held as part of the world-renowned Sapporo Snow Festival. The intricately crafted sculpture, inspired by Thailand’s iconic Songkran Festival, captivated both the judges and global visitors, showcasing the rich cultural heritage and artistic talent of Thailand.
Ms. Thapanee Kiatphaibool, TAT Governor, emphasised the significance of this participation, stating: “TAT places great importance on this globally celebrated event. It serves as an excellent opportunity to showcase Thai culture, traditions, and artistic excellence. Through our participation, we wish to inspire global travellers to firsthand experience the iconic Songkran festival in Thailand, which is highlighted as one of the ‘Grand Festivity’ under the Amazing Thailand Grand Tourism and Sports Year 2025. “
Renowned as the water festival, Songkran is a traditional New Year of Thailand. The festival is celebrated annually from 13-15 April throughout Thailand, and the celebrations can last longer in some places. It is also a time for people to reunite with family and pay respect to their elders. Pouring water during Songkran symbolises purification, respect, and the blessing of good fortune.
The intricately designed sculpture depicted the heartwarming bond between a mother and baby elephant – iconic symbols of Thailand – playfully enjoying Songkran water festivities. This design honours Thailand’s vibrant traditions while highlighting the Songkran Festival’s recent recognition as an intangible cultural heritage by UNESCO. It also aligns with the Thai government’s vision to promote Thailand’s soft power globally, particularly in tourism and festivals. It also aims to elevate Songkran as one of the world’s top ten signature festivals, enhancing Thailand’s appeal as a leading tourism destination.
Since first participating in 1991, Thailand has built a legacy of success at Sapporo, with nine championship titles, including several consecutive victories. This year, the Thai team, comprising Kusol Bunkobsongserm, Kritsana Wongtes, and Amnoaysak Srisuk, carried forward this proud tradition with their exceptional craftsmanship. Supported by TAT and outfitted by CRC Sports Co., Ltd., a subsidiary of Central Retail Corporation, which is now the sole distributor of the Columbia brand in Thailand, the team’s work exemplifies the synergy of cultural pride, artistic precision, and meticulous preparation.
During the festival, visitors were invited to photograph themselves with the sculpture and share their experiences on social media to receive colourful Thai elephant keychains.
About the International Snow Sculpture Contest
First held in 1974, the International Snow Sculpture Contest is a premier event of the Sapporo Snow Festival, attracting teams from across the globe. In 2025, nine teams, including Thailand, Indonesia, Lithuania, Daejon, Hawaii, Portland, Mongolia, Poland, and Singapore, participated in the contest at Odori Park. The competition celebrates the art of snow sculpting, fostering creativity and cultural exchange on an international platform.
