London, 5 November 2024 – The Tourism Authority of Thailand (TAT) has honoured five outstanding Thai tourism enterprises with the Responsible Thailand Awards 2024, recognising their exceptional contributions to sustainable tourism and their alignment with TAT’s commitment to advancing responsible, inclusive tourism.
The awards, presented by Thailand’s Minister of Tourism and Sports, Mr. Sorawong Thienthong, took place at the World Travel Market (WTM) 2024 as part of Thailand’s ongoing presence at this global travel industry event.
Ms. Thapanee Kiatphaibool, TAT Governor, said: “We are delighted to continue with the Responsible Thailand Awards, celebrating Thai tourism pioneers across five categories who exemplify excellence in sustainable tourism practices. Their contributions guide our industry towards a more responsible future. We hope these awards inspire others to prioritise sustainability in tourism, underscoring its importance for both societal and environmental well-being.”
In its 17thconsecutive year, the Responsible Thailand Awards honours Thai tourism operators demonstrating best practices in environmental conservation, social responsibility, and sustainable tourism. The award categories were streamlined this year to align with TAT’s responsible tourism vision, covering five areas: Responsible Animal Welfare, Responsible Community Tourism, Responsible Conservation, Responsible Local Guide, and Responsible Tourism Accommodation.
Responsible Thailand Awards 2024 Winners
Responsible Animal Welfare: Elephant Hills
A repeat winner, Elephant Hills has previously won in 2015-2016 for Animal Welfare, in 2017 for Animal Welfare and Eco-Lodge / Eco-Hotel categories, and again in 2018 in the Eco-Lodge category. Known as Thailand’s first luxury tented camp, they offer nature safaris in Khao Sok National Park. Guests enjoy soft-adventure tours, ethical elephant experiences, canoe safaris, jungle treks, and boat trips.
Judges’ Comment: “Elephant Hills consistently upholds high standards of animal welfare, adhering strictly to the Association of British Travel Agents’ (ABTA) guidelines. Their veterinary care programmes and dedicated support for senior elephants stand out, as does their commitment to the welfare of the mahouts who care for the elephants. Their dedication to responsible tourism and conservation is exemplary.”
Responsible Community Tourism: Bang Rong Community-based Tourism
This is Bang Rong’s first win in the Responsible Community Tourism category. Located in Phuket, this community initiative began in 2001 to promote sustainable tourism while preserving its rich Islamic cultural heritage. With a focus on local cuisine, ecotourism, and organic products, it showcases a successful community-based tourism model.
Judges’ Comment: “An outstanding example of community-driven tourism, led by local women, Bang Rong integrates culture with eco-tourism in unique and meaningful ways. The 10% reinvestment of tourism profits into community projects highlights its positive impact.”
Responsible Conservation: Khao Lak Merlin Resort
Previously recognised in 2020 in the Hotel category and in 2021 as an Eco-Lodge, Khao Lak Merlin Resort is a winner again in the Responsible Conservation category. Their eco-friendly approach preserves the natural beauty of Khao Lak, allowing guests to connect with the area’s biodiversity.
Judges’ Comment: “With impressive conservation initiatives, including partnerships with wildlife conservation projects, Khao Lak Merlin Resort exemplifies sustainability in action. Their upcoming Nature Lab project is a promising addition to their already extensive conservation efforts.”
Responsible Local Guide: Ms. Wipaporn Ord (All Points East)
This is Ms. Wipaporn’s first win, recognising her 25-year dedication to promoting off-the-beaten-path destinations in Thailand. Known for her volunteer work, she has also supported communities, such as a kindergarten in a hill-tribe village in Chiang Rai.
Judges’ Comment: “Ms. Wipaporn has made an incredible impact on responsible tourism, bringing travellers closer to authentic Thai experiences. Her deep local knowledge, environmental commitment, and involvement in community support initiatives set a high standard for sustainable tourism guides.”
Responsible Tourism Accommodation: Anurak Community Lodge
This first-time winner in the Responsible Tourism Accommodation category opened in 2016 at Khao Sok National Park. With its eco-friendly practices and commitment to rainforest conservation, Anurak Lodge has become a model of sustainable accommodation.
Judges’ Comment: “Anurak Community Lodge’s strong sustainability plan and its impactful ‘Rainforest Rising’ programme truly set it apart. This eco-lodge is not only a beautiful retreat but also a meaningful supporter of environmental and community wellbeing.”
A Commitment to Sustainable Tourism
Over the past year, TAT has achieved significant milestones in solidifying Thailand’s position as a preferred destination, offering quality, safety, and unparalleled experiences.
“Through our Sustainable Tourism Goals or STGs, we encourage tourism operators to adopt sustainable practices that reduce environmental impact while maximising visitor satisfaction. We look forward to fostering innovation, strengthening partnerships with local communities, and establishing new benchmarks in eco-friendly tourism. Together, we aim to ensure the benefits of tourism are shared equitably, contributing to the well-being of all Thais and setting new standards globally,” Ms. Thapanee concluded.
