Bangkok, 8 November 2024 – The Tourism Authority of Thailand (TAT) is delighted to announce that Thailand has been honoured as Travel + Leisure’s 2025 Destination of the Year. Renowned for its captivating culture, vibrant culinary landscape, and breathtaking natural beauty, Thailand stands out as a premier destination for global travellers in the coming year.
This recognition joins numerous awards and accolades Thailand has garnered over the years, celebrating the nation’s appeal and commitment to offering an exceptional travel experience.
TAT New York Office Director, Chompu Marusachot, said “We’re thrilled to see Thailand’s rich cultural heritage, commitment to sustainability, dynamic culinary scene, and exceptional wellness offerings acknowledged by Travel + Leisure as their Destination of the Year for 2025. Such recognition from a respected travel publication reinforces Thailand’s timeless charm and renowned hospitality that resonates with visitors worldwide.”
She added “We look forward to welcoming more travellers to experience Thailand’s unique allure through five must-do experiences: Must Taste (the flavours of Thailand), Must Try (local activities), Must Buy (authentic products), Must Seek (hidden gems and once-in-a-lifetime moments), and Must See (celebrated culture and festivals).”
Thailand is celebrated globally as a richly diverse travel destination, offering a wide array of experiences — from exhilarating adventures and serene wellness retreats to luxurious escapes. Whether exploring the vibrant streets of Bangkok, immersing in the serene forests of Isan, or relaxing on the Southern islands, Thailand continues to captivate visitors with its multifaceted appeal.
This marks the tenth consecutive year that Travel + Leisure editors have selected a Destination of the Year, a prestigious annual recognition awarded to countries that exemplify excellence in cultural offerings, tourism innovation, and sustainable travel practices. Previous honourees include Costa Rica, Italy, and Japan — each celebrated for their unique contributions to global travel.
The selection of Thailand for 2025 reflects its commitment to enhancing traveller experiences through cultural authenticity, culinary diversity, and responsible tourism initiatives that protect natural and cultural heritage.
Extensive coverage of Thailand as Travel + Leisure’s Destination of the Year can be found on TravelandLeisure.com and in the magazine’s December 2024/January 2025 issue, available on newsstands from 22 November.
