TAT rolls out ‘Thais Always Care’ online communication campaign

The Tourism Authority of Thailand (TAT), in collaboration with the Tourist Police Bureau, Grab Taxi (Thailand), and Central Pattana (CPN), officially rolled out the latest “Thais Always Care” online communication campaign to ensure that tourists from around the world enjoy seamless travel experiences and feel safe and welcome in Thailand.

"Ms. Thapanee Kiatphaibool, TAT Governor, said “The ‘Thais Always Care’ campaign is an open communication with Thais and foreign tourists, especially those from China, which has been a key source market for Thailand. We want to share with the world Thailand’s ongoing efforts to raise safety standards in the travel and tourism industry, as well as the kingdom’s endless charms as a desirable destination for tourists to come and enjoy memorable, meaningful travel experiences."

Under the ‘Land of CARE’ concept, the ‘Thais Always Care’ campaign reflects Thailand’s renowned hospitality and warmth to visitors and strengthens the image of Thais as a good host for tourists.

CARE stands for: Compassion – reflecting the generosity of the Thai people; Assistant – referring to Thais as being a good host and are ready to help tourists when in need; Relief – indicating Thailand as a perfect holiday destination where tourists can relax and explore a wealth of enjoyable travel experiences; and Elevate – highlighting Thailand’s ongoing efforts to raise tourism and safety standards.