TAT launches ‘Vijitr’ lighting extravaganza across Thailand’s 5 regions

The Tourism Authority of Thailand (TAT) is organising the ‘Vijitr’ extravagant light-and-sound events across the five regions of Thailand between April and June 2023, in line with the strategy to promote meaningful travel experiences and the drive towards more sustainable tourism.

H.E. Mr. Phiphat Ratchakitprakarn, Minister of Tourism and Sports, said “This ‘Vijitr’ lighting in 5 regions extravaganza leverages event marketing to provide a more immersive and memorable event experience to domestic tourists, and inspire more travel and overnight stays in different provinces. Ultimately, the project is expected to help distribute tourism income in all five regions through storytelling and the use of light, colour and sound attractions.”

The ‘Vijitr’ project is initiated in response to a recent survey on domestic tourists’ travel behaviour during the third quarter of 2022 which found the pandemic’s impact on travel had lessened, and that events were a good way to stimulate travel between different provinces around the country.

TAT has scheduled to stage the ‘Vijitr’ extravagant light-and-sound events in the five regions of Thailand – Central, Northeastern, Northern, Southern, and Eastern Regions.